Brand recognition is essential to building a solid and loyal customer base. You need people to recognize your company’s logo and associate it with your products or services. While you could hand out business cards or even pay for advertising online and in the media, you may find it easier and cheaper to build brand recognition by literally carrying your logo with you everywhere you go. You can get your company’s name, colors, and slogan in front of as many eyes as possible by emblazoning it on practical items like promotional cotton sailor tote bags and other gear that you can carry with you everyday.
Toting Your Brand
Lightweight and washable handbags serve practical purposes in your busy professional life. You may need to carry any number of items with you on a daily basis. Things like paperwork, pens, your laptop or mobile device, and other business supplies may not fit into purse or briefcase.
Carrying a briefcase likewise might put a dent in the image you are trying to project to your public. For example, if your business sells products like cosmetics or housewares, you may not look the part by carrying a dark, somber briefcase with you everywhere you go. You may want to look more relaxed and approachable to your customers. A tote bag is something your own customers may carry with them everyday, which can help you break the ice and connect with them on a more comfortable level. They will see your tote and know that you are not much different than they are.
Totes are also practical to carry because they can typically be easily washed. As you run errands or meet with clients you may spill your drink or get food stains on your bag. You can put it in your washer when you get home and easily use it again the next day. The bag will not shrink or need special care like ironing.
Promoting with Giveaways and Gifts
When your customers see your tote, they may ask you how they can get one for themselves. You can build favor with your public by giving totes away as gifts.
People who win or are gifted with one of these bags will use it in their own lives. They also will prefer your company over your competitors.
Embroidered bags are a great way to promote your brand. You can build recognition and trust with your public.